Archive for the ‘Website Design’ Category

Convincing Management for a Website Overhaul

Monday, May 12th, 2008

Overhauling a website can work wonders for a business. However, convincing upper management that a fix is worth the investment might take some persuasion. Here's the strategy one marketer used to convince higher-ups to fund a full overhaul. The changes resulted in a 482% lift in SEO traffic, website ...

Google’s Knol Experiment…Is it Like Squidoo?

Thursday, December 27th, 2007

According to the official Google Blog, Google is exploring ways to "help people share their knowledge." The platform, called Knol, is a blend of blogging and Wikipedia functionality. The "Knols" or kernels of knowlege, are tied directly to their authors... people who are willing to put their names and reputation ...

Even the BBC Goes Web 2.0

Thursday, December 20th, 2007

The new BBC Beta homepage (www.bbc.co.uk/home/beta) has distinct Web 2.0-ey features, like oversized fonts, bright colors, rounded corners... and of course, the ability to customize the page. You can drag and drop content blocks, as well as get localized content. Is this truly the type of site that today's web consumers ...

What Domain Name Extensions are Worth Registering

Monday, December 17th, 2007

Not all extensions are equal, half the domain extensions are worthless when it comes to SEO. If you are registering domain names then you ought to be aiming for any of the following in the order that they appear: dot com dot net dot org I prefer to run a dot ...

Boost Your Recognition with Web Awards

Tuesday, December 4th, 2007

Looking for additional ways to gain recognition for all the work you've put into your website? Consider entering some of the numerous industry award programs available. Winning can give you additional recognition (and traffic) that you've been missing. Just a few to consider: The Webby Awards The deadline to participate in the ...

Web Pages That Suck…

Thursday, November 22nd, 2007

We're all about making our web pages better - about making them more attractive, more user friendly, more search engine friendly. So, its only fitting that today, on Thanksgiving (for US readers), that we give thanks for websites that suck. We especially give thanks for "The Daily Sucker." They take ...

How Do You Design (or Redesign) Your Website?

Tuesday, August 28th, 2007

If you're reading this blog, there's a good chance that your company is online in some way. And if you have an online presence you likely have a website. Most companies go through redesigns at least once every five years to keep up with trends and new technology. With the ...

Site Maps - Design and Access

Friday, August 10th, 2007

Site maps are commonly used in search engine optimization programs to help site spiders see all of the pages of the site. Site maps can, and should, be designed to help people navigate your site. According to "The Right way To Think About Site Maps" from SearchEngineLand: An effective site map ...

“Above the Fold” in a Web-Design World

Thursday, July 26th, 2007

In my early design classes (which were actually newspaper design), we clearly discussed the concept of "the fold." The fold is the center line of a newspaper on which the front page is folded. Stories above the fold were read more often than stories below the fold. We also learned ...

The Importance of a Domain Name

Thursday, July 5th, 2007

I'd like for you to do the online world a favor: Take a second and think about the domain name for your company. Is it something that is easy to remember - that a reader can type into the address field and get to your website?