Archive for the ‘Web 2.0’ Category
Wednesday, December 12th, 2007
From ClickZ...
New currents beget new buzzwords. In 2008, the "conversation" will certainly march on, but I'll put myself out on a limb and predict we'll see more than a little correction and a reality check on our sometimes overly romantic exuberance over Web 2.0.
Realistically, getting it right with consumers in ...
Posted in Just for Fun, Web 2.0 | No Comments »
Tuesday, December 11th, 2007
If you're looking to convince your boss (or yourself) of the value of Social Media Marketing, or just need a clearer definition of what it is, check out "A Visual Tour Through the Basics of Social Media Marketing". Randfish does an excellent job of bringing together research and industry expertise ...
Posted in Marketing, Web 2.0 | No Comments »
Thursday, December 6th, 2007
From BtoB...
Chicago—The Blog Council, an organization made up of top global brands, was officially launched Thursday with a goal of sharing corporate blogging strategies and developing standards-based best practices.
Founding members include Cisco Systems, Dell, Microsoft Corp. and Wells Fargo.
“Every major corporation is struggling with the question of how ...
Posted in News, Web 2.0 | No Comments »
Tuesday, December 4th, 2007
Most online marketers are familiar with selecting key words for SEM buys - using a myriad of tools, some guess work, and more often than not, a pinch of fairy dust for good luck.
Enter a new way to select keywords: Social SEO. Social SEO is "a new approach to keyword ...
Posted in SEM, SEO, Web 2.0 | No Comments »
Monday, November 26th, 2007
I admit, I fell prey to the Twitter phenomenon once. It lasted for about a week before I decided that it wasn't for me. As much as I like social networking sites, I just didn't have the magic moment. Maybe I didn't have enough "friends" using it, or maybe I ...
Posted in Marketing, Web 2.0 | 1 Comment »
Thursday, November 15th, 2007
IBM, Microsoft and SAP are taking a charge at the business Web 2.0 market, but the big vendors still lag behind smaller rivals who have developed far more innovative technology with quicker release cycles, according to a Forrester analyst.
"Right now I'm seeing a clear preference toward smaller vendors," says Rob ...
Posted in News, Web 2.0 | No Comments »
Monday, October 29th, 2007
First the iPhone. Now the BlackBerry... FaceBook continues to rule the mobile Web 2.0 world.
FaceBerry or BlackBook. Whatever combo-name is used, Research In Motion's new application for Facebook on the BlackBerry moves the company's popular mobile device further into the Web 2.0 world.
The free, downloadable application from RIM allows streamlined, ...
Posted in News, Web 2.0 | No Comments »
Friday, September 28th, 2007
Major storage vendors like EMC, Iron Mountain and Seagate Technologies are increasingly looking for opportunities to get into the fray of Web 2.0, but not in the ways that you'd anticipate. They're quickly purchasing online storage solution providers geared for consumers and SMB's.
"Consumers just have the mind-set that they're ...
Posted in Web 2.0 | No Comments »
Thursday, September 13th, 2007
Morgan Stanley, Pfizer turning to corporate Web 2.0 tools
Morgan Stanley and Pfizer Inc. are among several companies launching initiatives to fold Web 2.0 tools like blogs, wikis and social networks into the enterprise after grass-roots projects convinced management to back such efforts.
Presidential Campaign Coverage Goes Web 2.0
Top Magazine ...
Posted in Web 2.0 | No Comments »
Tuesday, September 11th, 2007
With the plethora of new media opportunities available, how are you keeping up? In "Old Fashioned Buzz with New Media" from MarketingProfs.com, a quick Q&A with Paul Dunay gives perspective on what marketers can expect using emerging media, and how they should focus their efforts.
Posted in Web 2.0 | No Comments »