Archive for the ‘Uncategorized’ Category
Wednesday, July 2nd, 2008
If you have a website, you have a web audience that you're writing for. Like it or not, readers behave differently online than they do when holding printed material - which means that you need to write differently.
There are quite a few different resources that give you insight in how ...
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Monday, March 17th, 2008
Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is done. Stefan Pollard, director of email marketing best practices, and Dan Miller, manager of professional services, both of Lyris, ...
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Monday, November 12th, 2007
SUMMARY: A big thank you to everyone in the Sherpa community who responded to our call for real-life data on landing pages earlier this fall. 4,213 of you answered.
Need help with your landing pages? Download this special 19-page PDF report for four practical data charts and five sample landing ...
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Monday, November 5th, 2007
OpenSocial from Google provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network's friends and update feeds. So what else do you need to know?
1. OpenSocial only offers the lowest common denominator, not ...
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Monday, September 17th, 2007
Just a few quick links to start out your week...
51 Online Marketing Techniques to Improve Your Website’s Success
Lead generation basics for a Web world
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Thursday, September 6th, 2007
Widgets, the online programs that users can download to bring extra content to their desktop, are being used by marketers in new ways. Some companies see widgets as a needed replacement for online banner ads because they offer marketers a chance to blend consumer utility with branded messages.
And because widgets ...
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Monday, August 27th, 2007
Check out the event listing from the email experience council (eec). They include in person events and upcoming webinars from the DMA.
Take me to the list!
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Thursday, August 23rd, 2007
Simple Spark, an online catalog of web applications, recently passed the 5000 site mark. They celebrated by combining all 5,000 of those logos into a single five-minute-plus video. 5000 Apps in 333 Seconds - its got some nice upbeat music as well.
Simple Spark offers a repository of "really cool" apps ...
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Monday, July 9th, 2007
Looking for another way to measure the ROI and overall effectiveness of your Google AdWords campaigns? The new Impression Share measurement gives you just that - indicating how often your ad appears with search results in comparison with the number of times that the search was performed.
Here are the ...
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Monday, May 28th, 2007
If you're focusing on external search engines, you're missing a huge opportunity with your existing audience. If someone is already on your site, do you really want to force them to use an external search engine, and take the chance that they'll find a competitor's site higher in the rankings? ...
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