Archive for the ‘The World of Work’ Category
Monday, May 12th, 2008
Web 2.0 has been changing the way many of us work, relax, and research. In a struggle to not be left behind, the US government is also using Web 2.0 technologies for internal communications.
The federal government has launched several wikis, which permit staffers to post information and expand on ...
Posted in The World of Work, Web 2.0 | No Comments »
Monday, May 12th, 2008
Overhauling a website can work wonders for a business. However, convincing upper management that a fix is worth the investment might take some persuasion.
Here's the strategy one marketer used to convince higher-ups to fund a full overhaul. The changes resulted in a 482% lift in SEO traffic, website ...
Posted in The World of Work, Website Design | No Comments »
Wednesday, January 30th, 2008
Over dinner last night, I was perusing the latest issue of Fortune. They've released their rankings, once again, of the top 100 companies to work for. Google tops the list at #1 (for the second year in a row) while Microsoft came in at a dismal 86, and Yahoo at ...
Posted in The World of Work | No Comments »
Wednesday, December 5th, 2007
Providing creative feedback may be one of the most difficult parts of working in marketing. By more effectively working with designers and giving better feedback, your email marketing campaigns can be all the better.
Jeanne Jennings at ClickZ provides the following tips for giving better feedback:
Be positive
Be clear
Be concise
Be descriptive
Be disciplined
Focus ...
Posted in Marketing, The World of Work, eMail Marketing | No Comments »
Monday, December 3rd, 2007
RSS is touted as the best thing since sliced bread for keeping up with information on the 'net. Its easy to make sure you see the latest content from your favorite sites and blogs, without visiting every site every day. With the increased usership of pages like iGoogle and MyYahoo, ...
Posted in Just for Fun, The World of Work | No Comments »
Sunday, July 1st, 2007
Even though this article from Fast Company isn't about email marketing - it raises interesting points about how email and online communication are used in today's business world.
Posted in Email, The World of Work | No Comments »
Thursday, June 28th, 2007
eMedia is always on. From the Crackberry in your pocket to the giant "WiFi" sign at the local McDonalds where your kids are chowing down on a happy meal, as an eMedia professional, its easy to forget the importance of disconnecting sometimes.
Tom Stern over at Fast Company has posted the ...
Posted in The World of Work | No Comments »
Monday, June 25th, 2007
R. Todd Stephens, whose "Collaborage" blog fights the good fight for the complete re-invention of how business gets done in large organizations – through embracing the new collaborative and social applications like Weblogs, Wikis, Profiles, Collaborative Environments, RSS, and others – has made two checklists that may help in your ...
Posted in The World of Work, Web 2.0 | No Comments »
Wednesday, June 20th, 2007
Younger workers are demanding access to Web 2.0 applications as they work. The generation that is growing up with WiKis and social networking sites want them in the workplace, and their employers need to start working now to understand the best ways to integrate the newest web applications into their ...
Posted in The World of Work, Web 2.0 | No Comments »
Friday, June 15th, 2007
Looking for a job in the world of marketing? Sure - you can stick with the traditional routes of Monster.com, and CareerBuilder - but you may also want to try some sites dedicated to helping saavy job seekers find the companies that want to put their marketing expertise (especially web ...
Posted in Marketing, The World of Work | No Comments »