Archive for the ‘SEO’ Category
Monday, August 27th, 2007
Missed the Search Engine Strategies Conference in San Jose? You can check out full coverage of the event from the Unofficial SEO Blog in Full Coverage And Flashback!: Search Engine Strategies San Jose 2007
Posted in Events, SEO | No Comments »
Friday, August 17th, 2007
B2B companies spend a great deal of time building highly-technical, well designed documents. Then, they post them on their website as .PDF files, which are not easily searched or indexed. In Leveraging Existing Assets for B2B SEO from Search Engine Land, Galen Deyoung provides valuable suggestions on how to make ...
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Thursday, August 16th, 2007
In a recent post from Cyberrated, an interesting comparison was made between how a search engine reads a website, and a magazine reader uses a magazine.
Think about how magazines are constructed:
The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a ...
Posted in SEM, SEO | No Comments »
Tuesday, August 14th, 2007
In a meeting recently, the discussion came up about Wikipedia, and their top ranking in Google Search engine for thousands of topics? How did they get there? And is there a way to beat them?
Short answer for question #2 - most search engine optimization companies are saying no. They're settling ...
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Friday, August 10th, 2007
Site maps are commonly used in search engine optimization programs to help site spiders see all of the pages of the site. Site maps can, and should, be designed to help people navigate your site. According to "The Right way To Think About Site Maps" from SearchEngineLand:
An effective site map ...
Posted in SEO, Website Design | No Comments »
Friday, July 27th, 2007
Reading "When Ignorance Isn't Bliss, Part 2" from Search Engine World, author Christine Churchill brought up an interesting element of web design that can hurt your SEO ranking: Spider Traps. Here's what she had to say:
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Monday, July 16th, 2007
If a website is to be listed amongst the top search results of a search engine, and especially if the website has existed less than a year, it is a vital requirement for the website to be listed by the top web directories. Before proceeding further, one should know what ...
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Thursday, July 12th, 2007
You've been working on search engine optimization on your site or blog for a while - diligently reading about and implementing all of the "insider secrets" that float around. You've probably at least considered implementing search engine marketing, researching the keywords that you could use to drive traffic to your ...
Posted in SEM, SEO, Web 2.0 | No Comments »
Sunday, July 8th, 2007
A Guide to What You Need to Know
Search Engine submissions have evolved tremendously over the last decade. What started out as a simple "Submit URL" that accepted domains has become a registration process where the Search Engines interact with Webmasters providing valuable information and insight into registered Web sites. In ...
Posted in Resources, SEO | No Comments »
Friday, July 6th, 2007
The online training programs for search engine marketing (SEM) and search engine optimization (SEO) offered by SEMPO, the Search Engine Marketing Professional Organization, have gotten off to a fast start.
The SEMPO Institute launched in January with its Fundamentals of Search Marketing course. It followed with Advanced SEO, launched in April, ...
Posted in Resources, SEM, SEO | No Comments »
