Archive for the ‘SEO’ Category
Friday, October 26th, 2007
Wakefield, Mass.—The Search Engine Marketing Professional Organization, a nonprofit group, has formed an alliance with Microsoft Corp. to give people from MSN Search’s 20,000 affiliates access to SEMPO’s online educational program. Personnel from MSN affiliates will be able to take the SEMPO Institute’s Fundamentals of Search Marketing class. SEMPO Institute ...
Posted in News, SEM, SEO | 1 Comment »
Thursday, October 25th, 2007
Can you imagine being told you are responsible for a job function, but are not given any training whatsoever on how to perform that job function properly? Unfortunately, it is not an uncommon lament that is heard in the SEO community.
Most companies know they need to do search engine optimization ...
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Wednesday, October 24th, 2007
Nearly 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Whether a product or a service, search engines are the tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can ...
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Friday, September 21st, 2007
In April 2006, I theorized that the columnists at the NY Times would push the Times drop the paid version because Select was hurting both the influence and secondary sales of columnist's book sales and speaking rates. While I'm still attached to the frustration the columnists must have felt, I ...
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Thursday, September 20th, 2007
Past few months I have stopped blogging much. I was doing a small study on search engine optimization on my website. What happens to my existing traffic if I stop putting fresh content on my website. The result was quite expensive. There was steady drop in my traffic. I was ...
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Wednesday, September 19th, 2007
One of the benefits of working in an agency/consultancy setting is that many of the search engine optimization (SEO) projects coming in the door are attached to other service offerings. Some would argue this, in fact, makes things more difficult, requiring an additional layer of meetings and necessitating compromises on ...
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Friday, September 14th, 2007
Website Creation and the Eye of the Spider Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away ...
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Friday, September 7th, 2007
In addition to helping visitors find pages on your website, a site map makes it possible for search engines to index them. Site mapping is especially important for search engine indexing if the pages aren’t linked elsewhere in the website, or if they are linked to using methods search “spiders” ...
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Thursday, September 6th, 2007
Alternative text, commonly known as ALT tags or ALT attributes are used to present to the viewer when graphics are turned off, or the browser is not graphics capable. This can happen with hand held browsers, where the viewer has low bandwidth capabilities and so elects not to use graphics, ...
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Tuesday, September 4th, 2007
Hell Hath No Fury ... Like A Pissed Search Engine Marketer
There are only two guiding principles for engaging in social media and blogging. You don't need to memorize a book or have years of experience. All you need is to never forget the following two things:
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Posted in Email, SEO | No Comments »