Archive for the ‘SEO’ Category

Overcoming Web Clutter

Monday, July 7th, 2008

In a clever post from Don Schindler, he compares his cluttered desk (which sounds oh-so-familiar) to the clutter of the web. If you know where what you're looking for is, its easy to find. But if you're just browsing, with just a general idea of what information you want, you'll ...

Meta Keywords - Do They Matter?

Monday, June 23rd, 2008

Do you still use meta keyword tags on your sites and blog posts? According to this 2007 article from Search Engine Land - most of the biggest search engines (read: google and msn live search) scan the full content of your pages to determine ranking in their results. Yahoo and ...

Sculpting Google PageRank

Tuesday, March 25th, 2008

Many people use Google PageRank as a key factor for how well their site is performing in Google. While its true that PageRank is the starting measurement for placement in Google, its important to pass that PageRank throughout your site. Stephan Spencer for MarketingProfs writes that appropriate use of the ...

A Tip For Press Release Writers - Include a Link

Monday, February 18th, 2008

I rely upon Google Alerts to help me keep an eye on a few key phrases (as well as my favorite bands, and news items). So when I saw the headline "SEO For Wordpress Blogs - A Free White Paper from Blizzard ..." appear in my Search Engine Optimization alert, ...

Denial of Deep Linking

Wednesday, January 30th, 2008

From WalletPop.... Can you imagine a media outlet, which lives and dies by readership and distribution of its articles, prohibiting you from linking to pages within its website??? I couldn't imagine it either, but it's true. BusinessWeek.com has a user agreement which prohibits readers from "deep-linking," which essentially means you are not ...

What Domain Name Extensions are Worth Registering

Monday, December 17th, 2007

Not all extensions are equal, half the domain extensions are worthless when it comes to SEO. If you are registering domain names then you ought to be aiming for any of the following in the order that they appear: dot com dot net dot org I prefer to run a dot ...

How to Use Social Media for Search Engine Optimization

Tuesday, December 4th, 2007

Most online marketers are familiar with selecting key words for SEM buys - using a myriad of tools, some guess work, and more often than not, a pinch of fairy dust for good luck. Enter a new way to select keywords: Social SEO. Social SEO is "a new approach to keyword ...

A Slippery Slope: Google Owns a Search Engine Optimization Company

Tuesday, November 20th, 2007

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 ...

How Important is Google PageRank?

Friday, November 2nd, 2007

PageRank is a measure of how important a website is on the web - its a proprietary number assigned by the search giant... Google. According to Google... PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. ...

Microsoft, SEMPO launch affiliate education program

Friday, October 26th, 2007

Wakefield, Mass.—The Search Engine Marketing Professional Organization, a nonprofit group, has formed an alliance with Microsoft Corp. to give people from MSN Search’s 20,000 affiliates access to SEMPO’s online educational program. Personnel from MSN affiliates will be able to take the SEMPO Institute’s Fundamentals of Search Marketing class. SEMPO Institute ...