Archive for the ‘SEM’ Category

SEO Gap Analysis

Saturday, April 28th, 2007

So, we're all trying to find the best ways to increase our Search Engine Rankings, typically by using inbound links. Matt Hockin from Interactive Marketing provides a great review of how to maximize your links using the keywords in and around the links. The highlights: 1) Identify Your Keyword Phrases 2) Analyze ...

Effective SEO through good code structure

Tuesday, April 24th, 2007

For a successful Search Engine Optimization strategy, take into consideration that search engines look at content and also at the structure of the markup. They emphasize the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails ...

Search Engine Optimization: Keyword Analysis

Monday, April 23rd, 2007

How do you find the "right" keywords to optimize your website? Do you rely on the tools provided by various SEM providers, like Google, to scan your site and tell you what they think are your most important words? Or is there a better way? Find out more from Search ...

The 10 Commandments of Search

Wednesday, April 18th, 2007

The 10 Commandments of Search - From SEORefugee And the search god spoke all these words saying: I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me. Thou shalt not make unto ...