Archive for the ‘SEM’ Category
Tuesday, December 4th, 2007
Most online marketers are familiar with selecting key words for SEM buys - using a myriad of tools, some guess work, and more often than not, a pinch of fairy dust for good luck.
Enter a new way to select keywords: Social SEO. Social SEO is "a new approach to keyword ...
Posted in SEM, SEO, Web 2.0 | No Comments »
Friday, October 26th, 2007
Wakefield, Mass.—The Search Engine Marketing Professional Organization, a nonprofit group, has formed an alliance with Microsoft Corp. to give people from MSN Search’s 20,000 affiliates access to SEMPO’s online educational program. Personnel from MSN affiliates will be able to take the SEMPO Institute’s Fundamentals of Search Marketing class. SEMPO Institute ...
Posted in News, SEM, SEO | 1 Comment »
Thursday, August 16th, 2007
In a recent post from Cyberrated, an interesting comparison was made between how a search engine reads a website, and a magazine reader uses a magazine.
Think about how magazines are constructed:
The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a ...
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Wednesday, August 15th, 2007
In an interesting, in-depth and lengthy post Gary Angel, President and CTO of Semphonic, outlines how to effectively measure SEM campaigns as a source. To integrate his valuable insights, however, requires a great deal of experience with and expertise in your chosen analytics program. However, taking the time to learn ...
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Thursday, July 12th, 2007
You've been working on search engine optimization on your site or blog for a while - diligently reading about and implementing all of the "insider secrets" that float around. You've probably at least considered implementing search engine marketing, researching the keywords that you could use to drive traffic to your ...
Posted in SEM, SEO, Web 2.0 | No Comments »
Friday, July 6th, 2007
The online training programs for search engine marketing (SEM) and search engine optimization (SEO) offered by SEMPO, the Search Engine Marketing Professional Organization, have gotten off to a fast start.
The SEMPO Institute launched in January with its Fundamentals of Search Marketing course. It followed with Advanced SEO, launched in April, ...
Posted in Resources, SEM, SEO | No Comments »
Monday, July 2nd, 2007
If you're familiar with SEO and SEM, and your web analytics package, then you are probably familiar with analyzing the results of your PPC campaigns. If you're just getting started, or need a refresher course, I highly suggest "Getting Setup to Measure Search Engine Marketing" by Gary Angel.
Here are ...
Posted in Analytics, SEM, SEO | No Comments »
Tuesday, June 19th, 2007
Here are 2 useful tools for selecting keywords for your site optimization and your ppc campaigns:
http://www.google.com/trends: Lets you see the relative amount of searches conducted at Google for (mostly) higher volume search terms. You can also compare several terms at once to see which receives more Google searches.
www.evot.com: Gives you ...
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Thursday, May 3rd, 2007
Simon Wharton posted an interesting article on "How-Do" discussing how organic search can be used in place of PPC advertising online. I think one of the most interesting assertions is this:
But my proof goes much further: various studies show that a prospective buyer will use organic searches 60% - ...
Posted in SEM, SEO | 1 Comment »
Monday, April 30th, 2007
Is personalized search really the death of SEO? Or is it merely a tool to enhance the online experience for users, and allow the creme of the online crop to rise to the top of the rankings? In "Personalized Search - The Death of SEO?", Pittfall discusses how the shift ...
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