Archive for the ‘Resources’ Category

Web Video Marketing 101

Thursday, November 1st, 2007

The folks over at TubeMogul have written an interesting report on why online video should be part of the marketing mix of 2008. TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how ...

10 Tactics for Web 2.0 Success - and an interesting new tool

Friday, August 24th, 2007

While the 10 tactics that Paul Lomax presents in his presentation "10 Tactics for Web 2.0 Success" are interesting and relevant, equally as interesting is the tool he uses for presenting the PowerPoint presentation. Slideshare.net does for Powerpoint what Flikr did for photo sharing. The tool allows you to upload ...

Official Google Webmaster Central Blog

Friday, August 3rd, 2007

Looking for additional insight on crawling and indexing websites for the Google Index? You may find the "Official Google Webmaster Central Blog" to be of interest. While its not updated frequently, it provides valuable insight and information for using the Google Webmaster tools and optimizing your site. Also of interest may ...

Internet Marketing - in 24 Hours

Friday, July 20th, 2007

How much marketing could you do if you didn't have to sleep? Mark Blair undertook an experiment to do just that, promoting the book The Age of Conversation. Not only do the proceeds from the book go to a good cause, Mark has a great series of promotional ideas that ...

A Social Networking Glossary

Wednesday, July 18th, 2007

Looking for a starting point for key social networking terms? Elias Kai has posted a Social Networking Glossary for your perusal. Enjoy!

Second Generation Search Engine Submissions

Sunday, July 8th, 2007

A Guide to What You Need to Know Search Engine submissions have evolved tremendously over the last decade. What started out as a simple "Submit URL" that accepted domains has become a registration process where the Search Engines interact with Webmasters providing valuable information and insight into registered Web sites. In ...

SEMPO Institute Sees Early Success

Friday, July 6th, 2007

The online training programs for search engine marketing (SEM) and search engine optimization (SEO) offered by SEMPO, the Search Engine Marketing Professional Organization, have gotten off to a fast start. The SEMPO Institute launched in January with its Fundamentals of Search Marketing course. It followed with Advanced SEO, launched in April, ...

Choosing Keywords - Useful Tools

Tuesday, June 19th, 2007

Here are 2 useful tools for selecting keywords for your site optimization and your ppc campaigns: http://www.google.com/trends: Lets you see the relative amount of searches conducted at Google for (mostly) higher volume search terms. You can also compare several terms at once to see which receives more Google searches. www.evot.com: Gives you ...

Free eMail Marketing Guide

Thursday, May 31st, 2007

Marketing Chimp is offering an updated version of their free email marketing guide, available for download. The guide covers Common email marketing mistakes to avoid Writing effective subject lines How to avoid spam filters and prevent abuse reports Spam laws, blacklists, and best practices Managing permission email lists How to design ...

Satistics Resources

Saturday, May 26th, 2007

If you're looking for a free review or resource guide, this electronic textbook from StatSoft may be just what you're looking for. It provides a search for terms and/or concepts, as well as a table of contents that allows you to browse through concepts that may sound familiar, but just ...