Archive for the ‘News’ Category
Wednesday, November 28th, 2007
Files published in Portable Document Format aren't the most plentiful pages on the Web, but they represent a pretty large available audience. Adobe says it has distributed approximately 500 million Acrobat readers globally, which are used to read everything from archived versions of print magazines to regional newsletters to instruction ...
Posted in Marketing, News | No Comments »
Tuesday, November 27th, 2007
Convio, an email service provider for non-profits distributing newsletters and donation requests, recently discovered unauthorized access to their system. Most of the data was limited to email addresses, although partial credit card numbers of about a dozen donors to the University of Connecticut Foundation were also accessed. Also affected were ...
Posted in Email, News | No Comments »
Thursday, November 15th, 2007
IBM, Microsoft and SAP are taking a charge at the business Web 2.0 market, but the big vendors still lag behind smaller rivals who have developed far more innovative technology with quicker release cycles, according to a Forrester analyst.
"Right now I'm seeing a clear preference toward smaller vendors," says Rob ...
Posted in News, Web 2.0 | No Comments »
Wednesday, November 14th, 2007
Special bundle delivers three online marketing "payday opportunities" in 30 days
BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company, today announced "30 Days to Payday," an exclusive offer to help marketers transform their online marketing strategy and start experiencing results in just 30 days. Marketers who take advantage of a ...
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Tuesday, November 13th, 2007
According to eMarketer...
Internet advertising contributes more to total media spending every year.
According to eMarketer projections, that share will reach 7.4% in 2007, more than one in 10 dollars in 2009 and at least 13.3% by the end of 2011.
Internet marketing (including email marketing) has surpassed the long-standing media choice ...
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Friday, November 9th, 2007
In December 2006, Perspectiv CEO Jere Doyle ditched the Interactive Advertising Bureau's Lead Generation Committee and joined the lesser-known Online Lead Generation Association, which plans to vote this week on new board member nominees, including Doyle. He was fed up with the IAB's "lack of movement" on developing standards for ...
Posted in Lead/Demand Generation, News | No Comments »
Thursday, November 8th, 2007
Ever wondered who the top Internet advertisers are by media value? Check out this interesting chart from ClickZ
Top 50 Advertisers by Media Value in August, 2007
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Tuesday, October 30th, 2007
Tamara Gielen has joined OgilvyOne as their director of eMail and Digital Dialogue. Tamara is the author of the BeRelevant! email marketing blog.
Read more about her new position: Tamara Gielen Joins OgilvyOne Belgium as Director of Email and Digital Dialogue
Posted in News | 1 Comment »
Monday, October 29th, 2007
First the iPhone. Now the BlackBerry... FaceBook continues to rule the mobile Web 2.0 world.
FaceBerry or BlackBook. Whatever combo-name is used, Research In Motion's new application for Facebook on the BlackBerry moves the company's popular mobile device further into the Web 2.0 world.
The free, downloadable application from RIM allows streamlined, ...
Posted in News, Web 2.0 | No Comments »
Monday, October 29th, 2007
When Microsoft Corp. paid $240 million for a 1.6% stake in Facebook last week, it acquired the rights to sell Facebook advertising around the world. With 34.5 billion page views in September, according to comScore Media Metrix, Facebook is now the fourth most highly trafficked Web property worldwide.
Just how ...
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