Archive for the ‘News’ Category
Monday, March 31st, 2008
Associated Press
Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo ...
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Tuesday, March 18th, 2008
Yahoo Buzz, a Digg-like service that launched on February 25, is now nearly three weeks old. We asked Yahoo to share some of the data from those first two weeks.
The big benefit for publishers is that top Buzz stories are linked from the Yahoo home page, which turns a firehose ...
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Friday, March 14th, 2008
AOL announced the purchase of Bebo - the third largest social networking site. Third largest is used lightly - its a distant third to the behemoths of MySpace and Facebook. So, why would AOL, which has struggled in recent years, take the plunge to purchase them?
According to eMarketer....
However, Bebo has ...
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Wednesday, March 5th, 2008
In an interesting article published by eMarketer, about 2/3 of the US population ages 3 and older now use the internet. (3 year olds on the internet... now that's a whole new prospect and set of questions. Do websites need to be designed to appeal to a 3 year old ...
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Tuesday, February 12th, 2008
The Email Experience Council (eec), the Direct Marketing Association's e-mail marketing arm, announced Tuesday that it is “taking over guardianship” of the Email Measurement Accuracy Coalition, an independent group formed last April that has been working on establishing e-mail marketing measurement standards.
The eec also announced it has formed a ...
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Monday, January 21st, 2008
US consumers generally enjoy widespread Internet access. While the Web was once the playground of affluent early adopters, the demographic profile of the US Internet user now resembles that of most Americans.
Nonetheless, about one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve ...
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Thursday, December 27th, 2007
According to the official Google Blog, Google is exploring ways to "help people share their knowledge."
The platform, called Knol, is a blend of blogging and Wikipedia functionality. The "Knols" or kernels of knowlege, are tied directly to their authors... people who are willing to put their names and reputation ...
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Friday, December 14th, 2007
A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise, the charts presented at ClickZ.
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Thursday, December 6th, 2007
From BtoB...
Chicago—The Blog Council, an organization made up of top global brands, was officially launched Thursday with a goal of sharing corporate blogging strategies and developing standards-based best practices.
Founding members include Cisco Systems, Dell, Microsoft Corp. and Wells Fargo.
“Every major corporation is struggling with the question of how ...
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Friday, November 30th, 2007
MarketingSherpa’s 3rd Annual Email Summit is coming up February 24-26, 2008 in Miami Florida. Attendees gain access to:
3 Learning Tracks – B-to-B, Advanced B-to-C, Operational
5 General Sessions – Research, Panels and Case Studies
36 Breakout Sessions – Research and Case Studies
Email Marketing Professional Certification Course
Basecamp – Train Your Team
3rd Annual ...
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