Monday, January 15th, 2007
There have been a number of articles about landing pages - one versus two column layouts for registration, color schemes, etc.
The article "Seven Tips for Effective Landing Pages" from ClickZ contains a good overall set of recommendations for desiging strong landing pages. Here are the basic tips that Jeanne Jennings ...
Posted in Email, Lead/Demand Generation, Marketing | No Comments »
Sunday, January 14th, 2007
Marketing Sherpa is making available for free their 2007 Wisdom Report. The free download is available here. (The previous 4 years' worth of Wisdom reports are also available for download.)
Unlike most other industry reports of this nature that I've read, this one is all real life, from the trenches anectodes ...
Posted in Marketing | No Comments »
