Archive for the ‘Marketing’ Category
Friday, June 15th, 2007
Looking for a job in the world of marketing? Sure - you can stick with the traditional routes of Monster.com, and CareerBuilder - but you may also want to try some sites dedicated to helping saavy job seekers find the companies that want to put their marketing expertise (especially web ...
Posted in Marketing, The World of Work | No Comments »
Thursday, June 14th, 2007
If you're at all like me, when you don't know the meaning of something, or the details of it, you probably turn to your favorite search engine. Its likely that among the top choices of links is one from the infamous Wikipedia. Sometimes I also just visit Wikipedia to see ...
Posted in Marketing, Web 2.0 | No Comments »
Monday, June 11th, 2007
Bryan Eisenberg has an interesting principle for how to write great marketing copy for the Web 2.0 world... the Lady's Skirt Principle:
"Copy needs to be long enough to cover the essentials and short enough to be interesting. AdWords, Twitter, text messaging - the skirt keeps getting shorter and shorter."
Posted in Marketing, Web 2.0 | No Comments »
Friday, June 1st, 2007
David Raab from the Customer Experience Matrix blog has an interesting analysis of the various online marketing systems. His conclusion, which online vetrans will nod knowingly with, is that no one online product covers customer acquisition (i.e., traffic development), site development, and customer analysis and treatment.
Will this lead to mergers ...
Posted in Analytics, Marketing | No Comments »
Sunday, May 6th, 2007
ComputerWorld recently wrote about how enterprises are leaning more on web analytics as the foundation of their online marketing campaigns.
Phil Kemelor, an analyst at CMS Watch, a consulting firm that evaluates content management technologies, said the company's survey found that many large companies are integrating Web analytics tools into ...
Posted in Analytics, Marketing | No Comments »
Wednesday, April 25th, 2007
From eMarketing Blog.com...
Writing articles is one of the best ways that you can do for your Internet promotion. Writing articles can be put in PR activities section because in most cases you won’t pay that your article appear in some magazine, web site or email newsletter. That’s why articles are ...
Posted in Email, Marketing, eMail Marketing | No Comments »
Wednesday, April 25th, 2007
By Rob Rose, as posted at iMedia Connection:
I think we can all agree that, at this point, the term "Web 2.0" is overhyped. In fact, in my earlier "2007 Predictions" article for iMedia Connection, I said this would be the year that it jumped the shark. I haven't seen this ...
Posted in Marketing, Web 2.0, eMail Marketing | No Comments »
Thursday, January 25th, 2007
You know you've done too much email marketing if: you don't end friendships or love affairs...you "opt-out" of them you can't read any text wider than about 600 pixels you can think of 17 different ways to describe something as free without actually using the word "free" the shopping list ...
Posted in Email, Just for Fun, Marketing, eMail Marketing | No Comments »
Thursday, January 25th, 2007
Hardly a day goes by when a member of our constantly-connected community is not checking, writing, responding to or forwarding email. eMail was a communication medium before the web picked up steam, and its not likely to be leaving from our online marketplace anytime soon.
In my work with various industries, ...
Posted in Email, Marketing, eMail Marketing | No Comments »
Monday, January 15th, 2007
There have been a number of articles about landing pages - one versus two column layouts for registration, color schemes, etc.
The article "Seven Tips for Effective Landing Pages" from ClickZ contains a good overall set of recommendations for desiging strong landing pages. Here are the basic tips that Jeanne Jennings ...
Posted in Email, Lead/Demand Generation, Marketing | No Comments »