Archive for the ‘Marketing’ Category
Friday, July 27th, 2007
For a limited time, you can use a free self-assessment tool to measure your marketing capabilities. The tool, available at www.seanwelham.net, evaluates 8 core strategic competencies. These core competencies are broken down into 48 characteristics. Each characteristic is then measured against two dimensions: impact, and capability.
The output of this tool ...
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Friday, July 20th, 2007
How much marketing could you do if you didn't have to sleep? Mark Blair undertook an experiment to do just that, promoting the book The Age of Conversation. Not only do the proceeds from the book go to a good cause, Mark has a great series of promotional ideas that ...
Posted in Marketing, Resources | 1 Comment »
Tuesday, July 17th, 2007
Banner Advertising just got interesting again. Tailgate from London based Fhlame Limited is billed as the “Worlds First fully transactional web 2.0 banner system” that aims it to turn annoying adverts into a useful application that serves a purpose.
Tailgates technology delivers ecommerce transactions from the banner itself. Essentially users can ...
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Friday, July 13th, 2007
HOPKINTON, MASSACHUSETTS, Jul. 9 -/E-Wire/-- In response to the tremendous growth in online video viewing and the strong interest among professional marketers in online video marketing, the Web Video Marketing Council was recently established as an educational resource for professional marketers and communicators participating in this new and emerging ...
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Tuesday, July 10th, 2007
Diamond Management & Technology Consultants' Latest Whitepaper Tells How to Harness the Power of Consumer Influence
CHICAGO, July 9 /PRNewswire/ -- From "Lost" and Legos(TM) to Amazon.com(sm) book sellers and Nike(R), marketers are using word-of-mouth marketing methods to get customers talking about their products. But while companies are building all that ...
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Tuesday, June 26th, 2007
Online marketers are not doing a good job of marketing themselves online, according to a study by the Online Marketing Coalition.
The study, which was based on an online survey of 170 senior-level marketers, found that more than half of the respondents reported a negative user experience when trying to research ...
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Thursday, June 21st, 2007
Companies in the industrial sector worldwide are spending more on marketing and allocating a greater portion of their budgets to online marketing, according to GlobalSpec's "2007 Industrial Marketing Trends Survey."
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Monday, June 18th, 2007
Everyone's working on integrating streaming video to their site - and marketing plans. A Drive-Thru Lesson on Video Streaming from iMedia Connection provides some good ideas for different outlets to use the video you have created. Its really written for the automotive industry - but they have several good ideas ...
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Friday, June 15th, 2007
Looking for a job in the world of marketing? Sure - you can stick with the traditional routes of Monster.com, and CareerBuilder - but you may also want to try some sites dedicated to helping saavy job seekers find the companies that want to put their marketing expertise (especially web ...
Posted in Marketing, The World of Work | No Comments »
Thursday, June 14th, 2007
If you're at all like me, when you don't know the meaning of something, or the details of it, you probably turn to your favorite search engine. Its likely that among the top choices of links is one from the infamous Wikipedia. Sometimes I also just visit Wikipedia to see ...
Posted in Marketing, Web 2.0 | No Comments »