Archive for the ‘Marketing’ Category
Monday, July 7th, 2008
B2C marketers are now looking more and more to online for lead generation - following a path already forged by B2B marketers in years past. How are they doing it? According to a recent article from eMarketer...
Natural search (79% of respondents), e-mail marketing to in-house lists (75%) and paid search ...
Posted in Lead/Demand Generation, Marketing | No Comments »
Wednesday, February 20th, 2008
In a play for the deep pockets of brand advertisers, VideoEgg has introduced a new "per engagement" pricing model on its ad network.
Called AdFrames, the new offering allows marketers to pay for rollover ads on VideoEgg's Eggnetwork branded ad network based on the number of user-initiated ad interactions that occur ...
Posted in Marketing | No Comments »
Wednesday, December 26th, 2007
The Online Marketing Summit is a special vendorless educational forum for marketers, being held February 21-23, 2008 in San Diego, CA.
Focus areas include:
Social Media Business Strategies
Search Engine Marketing in-depth education
Website Usability
Customer Experience Best Practices
Web Analytics and ROI Tracking
Planning & Budgeting for Online Success
Email Marketing & Landing ...
Posted in Events, Marketing | No Comments »
Tuesday, December 11th, 2007
If you're looking to convince your boss (or yourself) of the value of Social Media Marketing, or just need a clearer definition of what it is, check out "A Visual Tour Through the Basics of Social Media Marketing". Randfish does an excellent job of bringing together research and industry expertise ...
Posted in Marketing, Web 2.0 | No Comments »
Wednesday, December 5th, 2007
Providing creative feedback may be one of the most difficult parts of working in marketing. By more effectively working with designers and giving better feedback, your email marketing campaigns can be all the better.
Jeanne Jennings at ClickZ provides the following tips for giving better feedback:
Be positive
Be clear
Be concise
Be descriptive
Be disciplined
Focus ...
Posted in Marketing, The World of Work, eMail Marketing | No Comments »
Wednesday, November 28th, 2007
Files published in Portable Document Format aren't the most plentiful pages on the Web, but they represent a pretty large available audience. Adobe says it has distributed approximately 500 million Acrobat readers globally, which are used to read everything from archived versions of print magazines to regional newsletters to instruction ...
Posted in Marketing, News | No Comments »
Monday, November 26th, 2007
I admit, I fell prey to the Twitter phenomenon once. It lasted for about a week before I decided that it wasn't for me. As much as I like social networking sites, I just didn't have the magic moment. Maybe I didn't have enough "friends" using it, or maybe I ...
Posted in Marketing, Web 2.0 | 1 Comment »
Thursday, November 1st, 2007
The folks over at TubeMogul have written an interesting report on why online video should be part of the marketing mix of 2008.
TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how ...
Posted in Marketing, Resources | No Comments »
Wednesday, August 22nd, 2007
DM News recently wrote about how to effectively use direct marketing, and its strong response rates of 2-3%, to enhance mobile marketing efforts. Because of the wide variety of mobile devices and capabilities, it is incredibly difficult to create comprehensive marketing campaigns. Rather than using mobile marketing as a push ...
Posted in Marketing | No Comments »
Tuesday, August 14th, 2007
LAS VEGAS, Aug. 8 /PRNewswire/ -- More than 20 of the foremost thought leaders in online marketing will explore "conversion marketing" and other
leading industry trends at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 19-20, 2007 at the Palms Hotel and Casino, Las Vegas.
The second-annual Online Lead Quality ...
Posted in Lead/Demand Generation, Marketing | No Comments »