Archive for the ‘Lead/Demand Generation’ Category
Monday, July 7th, 2008
B2C marketers are now looking more and more to online for lead generation - following a path already forged by B2B marketers in years past. How are they doing it? According to a recent article from eMarketer...
Natural search (79% of respondents), e-mail marketing to in-house lists (75%) and paid search ...
Posted in Lead/Demand Generation, Marketing | No Comments »
Friday, December 7th, 2007
From MarketingSherpa:
What if the majority of business leads you worked so hard to collect are worthless because the incentive attracted attention from thousands of consumers looking for a handout.
See the damage control plan a technology firm launched to shut down the campaign and cut off the source of bogus leads. ...
Posted in Lead/Demand Generation | No Comments »
Friday, November 9th, 2007
In December 2006, Perspectiv CEO Jere Doyle ditched the Interactive Advertising Bureau's Lead Generation Committee and joined the lesser-known Online Lead Generation Association, which plans to vote this week on new board member nominees, including Doyle. He was fed up with the IAB's "lack of movement" on developing standards for ...
Posted in Lead/Demand Generation, News | No Comments »
Tuesday, August 14th, 2007
LAS VEGAS, Aug. 8 /PRNewswire/ -- More than 20 of the foremost thought leaders in online marketing will explore "conversion marketing" and other
leading industry trends at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 19-20, 2007 at the Palms Hotel and Casino, Las Vegas.
The second-annual Online Lead Quality ...
Posted in Lead/Demand Generation, Marketing | No Comments »
Tuesday, June 26th, 2007
If you're spending advertising budget online, then you should be familiar with creating, using and optimizing landing pages to correspond with your campaigns. Here are the top 5 Best (and worst) things about landing pages, from MarketingProfs.com,
Posted in Lead/Demand Generation | No Comments »
Thursday, June 21st, 2007
New Silverpop Study Finds Lack of Strong Post-Click Marketing
ATLANTA--(BUSINESS WIRE)--A new review by Silverpop of the landing pages from 150 email marketing campaigns finds that many fail to grab attention quickly and some are confusing and cluttered.
Posted in Email, Lead/Demand Generation | No Comments »
Thursday, June 14th, 2007
Note: This information is from a promotional email I received, and decided to share with you. This posting is not intended to be seen as an endorsement of the seminar, sponsor or their products and services.
Harnessing the Revolution: Media Planning for Lead Generation in a Web 2.0 World
>>Web seminar hosted ...
Posted in Events, Lead/Demand Generation, Web 2.0 | No Comments »
Monday, January 22nd, 2007
As a former Lead Generation Marketing Manager, I am distinctly, and sometimes painfully aware of the importance of generating high-quality, high-volume leads. Webcasts, whitepapers, eBooks, podcasts and more are now being sold in the B2B marketplace with marketing campaigns and guaranteed lead programs.
In order to compete in the B2B market, ...
Posted in Lead/Demand Generation | No Comments »
Monday, January 15th, 2007
There have been a number of articles about landing pages - one versus two column layouts for registration, color schemes, etc.
The article "Seven Tips for Effective Landing Pages" from ClickZ contains a good overall set of recommendations for desiging strong landing pages. Here are the basic tips that Jeanne Jennings ...
Posted in Email, Lead/Demand Generation, Marketing | No Comments »