Archive for the ‘Email’ Category
Tuesday, October 23rd, 2007
We've recently been asked a bunch of questions about using images in email so I thought this would be a good time to talk about 5 quickies to help you out.
Beware of a “good” image to text ratio - We recommend a 30/70 image to text ratio as a healthy ...
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Monday, October 22nd, 2007
OK, we're all fairly clear that getting permission from the owner before adding an address to your email list is an email marketing must.
That basic concept hides a lot of nuances, though...the "can I do this?" and "does this count as permission?" questions that arise when building an email list.
Read ...
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Thursday, October 18th, 2007
A few highlights from the ClickZ Specifics: E-mail Marketing conference...
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Tuesday, September 18th, 2007
Contests are an age-old marketing tool, and email is a fantastic way to communicate about your next contest. Read through the basic concepts below before brainstorming for your next contest.
Read more
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Wednesday, September 12th, 2007
HTML email design: working towards standards Each webmail service and email client (the software that people use to read their email) goes its own way when it comes to interpreting the HTML used in email design.
Why E-Mail Marketing Falls Short There's been a great deal of discussion lately about why, ...
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Monday, September 10th, 2007
One of the most interesting areas of Digital advertising for me has always been email marketing. So vilified due to the huge amounts of spam that are sent, what people may not realize is that there is a reason so much spam is sent. One source that I read estimated ...
Posted in eMail Marketing | No Comments »
Friday, September 7th, 2007
Most of us learned e-mail marketing on the fly, with no formal training.
Plus, from what I see when conducting training sessions at corporations, most people have significant gaps in their e-mail marketing knowledge, especially since the field is so rapidly evolving.
That's why a new book and CD, "The Email Marketing ...
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Wednesday, September 5th, 2007
Make sure that you're not missing something in developing your email campaigns. Check out this free guide from VerticalResponse ... people who do email marketing every day.
Email Campaign Checklist
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Tuesday, September 4th, 2007
Hell Hath No Fury ... Like A Pissed Search Engine Marketer
There are only two guiding principles for engaging in social media and blogging. You don't need to memorize a book or have years of experience. All you need is to never forget the following two things:
...
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Monday, September 3rd, 2007
In email marketing, the killer B's are blast, broadcast, and bulk.
According to Loren McDonald...
"These Killer Bs are a nasty swarm of words used by marketers who haven’t caught on that marketing by email has evolved from its earliest days."
Read more about the Killer B's and how to avoid them ...
Posted in eMail Marketing | No Comments »
