Archive for the ‘Email’ Category
Tuesday, November 27th, 2007
You know it's important to measure your email statistics, but are you really getting the most information from them that you can? According to Getting More Mileage from E-Mail Metrics by eMarketer, less than 20% of marketers participating in a survey measured annual results of their email marketing. 50% look ...
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Wednesday, November 21st, 2007
If you don't already embrace email marketing, StraightUpSearch provides you with three reasons that you could (and potentially should). They read more like ways to make your eMail marketing love-able.
#1. Pay Attention to Your Subscriptions. Marketers, Pay Attention to Your Subscribers.
#2. Allow Your Subscribers to Easily Forward Your Message.
#3. Make ...
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Monday, November 19th, 2007
Writing email content on a daily basis can get wearing and it´s easy to find yourself stuck for ideas. With the following tips in your arsenal, however, your bad days won´t slow you down.
Write when you´re inspired. Inspiration usually comes in bouts, so take advantage of it and write three ...
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Monday, November 19th, 2007
Spam filters learned that spammers pretty much use the same URLs and domains for their spam.
So they started to store the URLs that spammers use.
Then spammers learned that they can just keep making up new domains really fast.
Then spam filters started to block emails that contained "fresh" new domains ...
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Friday, November 16th, 2007
Email marketing is evolving, and marketers must shift their way of thinking in order to continue the success of their email marketing strategies. Broadcast emails, or messages that are sent to a company’s entire email list, are steadily declining in both open and click-through rates. The one to ...
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Wednesday, November 14th, 2007
We've all either done it, or seen it done. You spend hours carefully constructing your compelling email copy, and leave out some vital piece of information... like the "register now" button, the date/time of your event, or even your unsubscribe information.
The experts at ClickZ have created a great resource to ...
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Wednesday, November 7th, 2007
According to the MarketingSherpa CheatSheet on Getting Into the Address Booko of More Readers, 38% of commercial emails don't prompt the receipient to add the sender to their address book. Being added to the address book is one of the quickest ways to get out of the junk mail folder, ...
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Wednesday, October 31st, 2007
If you use an email service provider (ESP) to send out your emails, do you insist on having a sending IP address for your exclusive use?
A shared IP address means that you can be penalized for emails that other senders using the same IP address send. This can affect the ...
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Monday, October 29th, 2007
It can be difficult to write subject lines that will grab people’s attention and get them to open your email, but just as important as what to write is what NOT to write. Some subject lines just beg to be deleted and might even warrant an unsubscribe, something you definitely ...
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Thursday, October 25th, 2007
One of the things I love about marketing is finding out how people react differently to different versions of the same message, and testing the results in a scientific way so you can learn something. We recently sent an email to promote a webinar we were holding. We sent ...
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