Archive for the ‘Email’ Category
Friday, December 28th, 2007
One of my friends sent me a holiday letter this year with a different, and memorable closing.
We hope your holidays are happy, your New Year is a great one, and that you are able to lose the holiday weight you gained.
In this vein, we have the "Zero Calorie Email" ...
Posted in eMail Marketing | No Comments »
Friday, December 21st, 2007
Email Marketing Journal released their listing of the top 10 eMail Marketing Blogs. Topping the list are
1. Constant Contact Best Practices Blog
2. Email Marketing Reports
3. BeRelevant: Email Best Practices Blog
Also on the list...
Vertical Response eMail Marketing Blog
Email Experience Blog
Check out the entire list at Email Marketing Journal
Posted in Email | No Comments »
Monday, December 10th, 2007
The 2008 Email Marketing Benchmarking Guide from Marketing Sherpa is now available. The new guide provides:
Results from in-depth survey of 1,210 marketers with hands-on Email experience
328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps
4 new special reports
The guide is $347. Find out more.
Posted in Email, eMail Marketing | No Comments »
Wednesday, December 5th, 2007
Providing creative feedback may be one of the most difficult parts of working in marketing. By more effectively working with designers and giving better feedback, your email marketing campaigns can be all the better.
Jeanne Jennings at ClickZ provides the following tips for giving better feedback:
Be positive
Be clear
Be concise
Be descriptive
Be disciplined
Focus ...
Posted in Marketing, The World of Work, eMail Marketing | No Comments »
Friday, November 30th, 2007
Ready for a fresh, clean start to 2008 with your eMail lists? (Ok, I don't actually encourage you to try this at this time of year because of vacation schedules, but its a good time to put together a plan...)
Start thinking about ways to re-engage your inactive email subscribers. You ...
Posted in eMail Marketing | No Comments »
Friday, November 30th, 2007
MarketingSherpa’s 3rd Annual Email Summit is coming up February 24-26, 2008 in Miami Florida. Attendees gain access to:
3 Learning Tracks – B-to-B, Advanced B-to-C, Operational
5 General Sessions – Research, Panels and Case Studies
36 Breakout Sessions – Research and Case Studies
Email Marketing Professional Certification Course
Basecamp – Train Your Team
3rd Annual ...
Posted in Email, Events, News | No Comments »
Thursday, November 29th, 2007
Most marketers are by now familiar with the benefits of Opt-In lists as part of their arsenal. Thanks to MarketingProfs.com, we have a friendly reminder of 5 do's and don'ts of building that list.
The 5 Do's:
1. Know how to reach your target audience
2. Make it easy for people to ...
Posted in Email | No Comments »
Tuesday, November 27th, 2007
Convio, an email service provider for non-profits distributing newsletters and donation requests, recently discovered unauthorized access to their system. Most of the data was limited to email addresses, although partial credit card numbers of about a dozen donors to the University of Connecticut Foundation were also accessed. Also affected were ...
Posted in Email, News | No Comments »
Tuesday, November 27th, 2007
You know it's important to measure your email statistics, but are you really getting the most information from them that you can? According to Getting More Mileage from E-Mail Metrics by eMarketer, less than 20% of marketers participating in a survey measured annual results of their email marketing. 50% look ...
Posted in Email | No Comments »
Wednesday, November 21st, 2007
If you don't already embrace email marketing, StraightUpSearch provides you with three reasons that you could (and potentially should). They read more like ways to make your eMail marketing love-able.
#1. Pay Attention to Your Subscriptions. Marketers, Pay Attention to Your Subscribers.
#2. Allow Your Subscribers to Easily Forward Your Message.
#3. Make ...
Posted in Email, eMail Marketing | No Comments »