Archive for the ‘eMail Marketing’ Category
Thursday, August 2nd, 2007
Are you misreading your email marketing reports? If you're like most marketers, there is a good chance that you're misreading or misinterpreting at least one of your statistics. In this article, read more about how the statistics you are mis-interpreting can impact the decisions you make about your marketing tactics.
Most ...
Posted in eMail Marketing | No Comments »
Wednesday, August 1st, 2007
If your site has an associated opt-in newsletter, then chances are, you have a "thank you" page. VerticalResponse recently took a closer look at the usefulness of their "Thank-You for Subscribing" pages - and came up with several ways that you can use the thank-you page to deepen user engagement. ...
Posted in eMail Marketing | No Comments »
Thursday, July 19th, 2007
Email marketing is at a crossroads and customer relationships may be in jeopardy as a result. On Wednesday, August 8th at 1:00 p.m. EDT, join 1to1 Media, LivePerson, and GOT Corporation for a complimentary webinar, "Email Marketing at a Crossroads." Our experts will address the frustrations of many current email ...
Posted in Email, Events, eMail Marketing | No Comments »
Tuesday, July 17th, 2007
Email marketers have always tried to pinpoint the best days of the week to deliver their messages. But what are some of the best days of the year? The Email Experience Council’s editor-at-large, Chad White, compiled a list of the top 20 retail email days by percentage of retailers sending ...
Posted in Email, eMail Marketing | No Comments »
Tuesday, July 3rd, 2007
Creating an HTML email template is pretty easy. Testing it in one or two email clients isn't too hard - its just commonly overlooked. Now Campaign Monitor is offering 30 free templates that have been tested in a number of email clients including:
* Outlook (yep, ...
Posted in Email, eMail Marketing | No Comments »
Sunday, June 17th, 2007
Taking what he learned from newspaper database anayltics, Douglas Karr puts his database knowledge to use in examining list retention analysis for email marketing lists.
Retention Analysis on email subscribers is valuable for a number of reasons:
1. With low retention comes high junk/spam reporting. Monitoring your list retention will assist ...
Posted in Analytics, eMail Marketing | 1 Comment »
Tuesday, June 12th, 2007
Email subject lines should be no more than 50 characters - quite a challenge for most marketers and editors. If you're like most of the rest of the copy-writing world, you're looking for ways to maximize your characters. Next time, try using a colon. (Its the one there on ...
Posted in eMail Marketing | No Comments »
Sunday, June 10th, 2007
Loren McDonald, CMO of J.L. Halsey, writes that knowing the "R's" of email marketing can help increase the most important R of all: ROI.
Here are his 8 R's for eMail Marketing Success:
Posted in eMail Marketing | No Comments »
Sunday, May 20th, 2007
If you're new to eMail Marketing, or would like a handy reference of email marketing terms, check out this free email marketing glossary from the folks at eROI.
Posted in Email, eMail Marketing | No Comments »
Monday, May 14th, 2007
Some consumers think eMail marketing is a sin in and of itself, as do some marketers. However, email marketing is a thriving, and growing element of marketing campaigns. Digital Web Magazine outlines the 7 sins of email marketing - from a technical standpoint, rather than from an end-user standpoint. Here ...
Posted in Email, eMail Marketing | No Comments »
