Archive for the ‘eMail Marketing’ Category
Thursday, October 25th, 2007
One of the things I love about marketing is finding out how people react differently to different versions of the same message, and testing the results in a scientific way so you can learn something. We recently sent an email to promote a webinar we were holding. We sent ...
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Tuesday, September 18th, 2007
Contests are an age-old marketing tool, and email is a fantastic way to communicate about your next contest. Read through the basic concepts below before brainstorming for your next contest.
Read more
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Wednesday, September 12th, 2007
HTML email design: working towards standards Each webmail service and email client (the software that people use to read their email) goes its own way when it comes to interpreting the HTML used in email design.
Why E-Mail Marketing Falls Short There's been a great deal of discussion lately about why, ...
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Monday, September 10th, 2007
One of the most interesting areas of Digital advertising for me has always been email marketing. So vilified due to the huge amounts of spam that are sent, what people may not realize is that there is a reason so much spam is sent. One source that I read estimated ...
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Friday, September 7th, 2007
Most of us learned e-mail marketing on the fly, with no formal training.
Plus, from what I see when conducting training sessions at corporations, most people have significant gaps in their e-mail marketing knowledge, especially since the field is so rapidly evolving.
That's why a new book and CD, "The Email Marketing ...
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Wednesday, September 5th, 2007
Make sure that you're not missing something in developing your email campaigns. Check out this free guide from VerticalResponse ... people who do email marketing every day.
Email Campaign Checklist
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Monday, September 3rd, 2007
In email marketing, the killer B's are blast, broadcast, and bulk.
According to Loren McDonald...
"These Killer Bs are a nasty swarm of words used by marketers who haven’t caught on that marketing by email has evolved from its earliest days."
Read more about the Killer B's and how to avoid them ...
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Thursday, August 30th, 2007
Back in the old days (you know... 5 years ago), direct marketing used the 40/40/20 rule. 40% of the success of a campaign was because of the list it was sent to; 40% from the offer; and 20% from the creative. Now that eMail Marketing trends have swept the promotional ...
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Monday, August 27th, 2007
Google Analytics is one of the best web analytics products available - especially for its $0 price tag. Inbox Marketer gives you ideas for how you can leverage the system to help optimize your email marketing campaigns as well. Read more.
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Tuesday, August 7th, 2007
From the Email Experience Council Blog
REPLY TO ALL: What Are the Best Practices for Initial Emails After Sign Up?
We create shopping/advertising websites for media companies. People who register at the sites are invited to receive emails with special offers from the site. We start emailing each list after about 100 ...
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