Archive for the ‘eMail Marketing’ Category
Friday, June 13th, 2008
A recent report by the eec and SubscriberMail brings to light startling information regarding design and rendering of retail email messages.
Despite the growth of image-blocked emails, only 42% of the 104 top online retailers included in the study designed emails that were a good mix of HTML text and images, ...
Posted in Email, eMail Marketing | 1 Comment »
Tuesday, April 29th, 2008
More than 60% of marketers operate at “basic” or “intermediate” e-mail marketing levels, according to a study by Alterian, an enterprise marketing company.
Alterian on Tuesday released the results of an online assessment it conducted to measure the level of sophistication of more than 700 marketers, agencies and marketing service ...
Posted in Email, eMail Marketing | No Comments »
Tuesday, January 8th, 2008
Jeanniey Mullen at ClickZ posts an interesting series of questions as we move into 2008. Rather than making predictions about email marketing trends for the coming months, she asks three simple questions - based on predictions in previous years that have come true.
Do you offer an e-mail opt-in form or ...
Posted in eMail Marketing | No Comments »
Friday, December 28th, 2007
One of my friends sent me a holiday letter this year with a different, and memorable closing.
We hope your holidays are happy, your New Year is a great one, and that you are able to lose the holiday weight you gained.
In this vein, we have the "Zero Calorie Email" ...
Posted in eMail Marketing | No Comments »
Monday, December 10th, 2007
The 2008 Email Marketing Benchmarking Guide from Marketing Sherpa is now available. The new guide provides:
Results from in-depth survey of 1,210 marketers with hands-on Email experience
328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps
4 new special reports
The guide is $347. Find out more.
Posted in Email, eMail Marketing | No Comments »
Wednesday, December 5th, 2007
Providing creative feedback may be one of the most difficult parts of working in marketing. By more effectively working with designers and giving better feedback, your email marketing campaigns can be all the better.
Jeanne Jennings at ClickZ provides the following tips for giving better feedback:
Be positive
Be clear
Be concise
Be descriptive
Be disciplined
Focus ...
Posted in Marketing, The World of Work, eMail Marketing | No Comments »
Friday, November 30th, 2007
Ready for a fresh, clean start to 2008 with your eMail lists? (Ok, I don't actually encourage you to try this at this time of year because of vacation schedules, but its a good time to put together a plan...)
Start thinking about ways to re-engage your inactive email subscribers. You ...
Posted in eMail Marketing | No Comments »
Wednesday, November 21st, 2007
If you don't already embrace email marketing, StraightUpSearch provides you with three reasons that you could (and potentially should). They read more like ways to make your eMail marketing love-able.
#1. Pay Attention to Your Subscriptions. Marketers, Pay Attention to Your Subscribers.
#2. Allow Your Subscribers to Easily Forward Your Message.
#3. Make ...
Posted in Email, eMail Marketing | No Comments »
Wednesday, October 31st, 2007
If you use an email service provider (ESP) to send out your emails, do you insist on having a sending IP address for your exclusive use?
A shared IP address means that you can be penalized for emails that other senders using the same IP address send. This can affect the ...
Posted in Email, eMail Marketing | No Comments »
Thursday, October 25th, 2007
One of the things I love about marketing is finding out how people react differently to different versions of the same message, and testing the results in a scientific way so you can learn something. We recently sent an email to promote a webinar we were holding. We sent ...
Posted in eMail Marketing | No Comments »