Archive for the ‘Email’ Category
Friday, June 13th, 2008
I had to laugh when I first read the headline of the eec blog "Are Best Practices Too Hard?" They're best practices - they are there to create a baseline for the minimum you need to do in order to stay on the positive side of email marketing.
After reading the ...
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Friday, June 13th, 2008
A recent report by the eec and SubscriberMail brings to light startling information regarding design and rendering of retail email messages.
Despite the growth of image-blocked emails, only 42% of the 104 top online retailers included in the study designed emails that were a good mix of HTML text and images, ...
Posted in Email, eMail Marketing | 1 Comment »
Tuesday, April 29th, 2008
More than 60% of marketers operate at “basic” or “intermediate” e-mail marketing levels, according to a study by Alterian, an enterprise marketing company.
Alterian on Tuesday released the results of an online assessment it conducted to measure the level of sophistication of more than 700 marketers, agencies and marketing service ...
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Wednesday, March 26th, 2008
When you're visiting the grocery store, do you see separate departments, or do you see the store as a whole? I, for one, don't think "I need to go to the cereal aisle," but rather "I need to get cereal." You've probably also experienced the frustration when one store is ...
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Thursday, March 20th, 2008
Many marketers have been seeing a steady decline in open rates, which seem to have peaked in 2004. According to the Email Marketing Metrics Report from MailerMailer, this can be correlated to the increase of image blocking by email programs.
In order to register an "open" of an HTML email, a ...
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Monday, February 18th, 2008
The Internet is overflowing with poorly executed email marketing newsletters. Here's advice on how to create a newsy marketing communication that people continue to open and actually read.
We've all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients ...
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Tuesday, February 12th, 2008
The Email Experience Council (eec), the Direct Marketing Association's e-mail marketing arm, announced Tuesday that it is “taking over guardianship” of the Email Measurement Accuracy Coalition, an independent group formed last April that has been working on establishing e-mail marketing measurement standards.
The eec also announced it has formed a ...
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Tuesday, January 22nd, 2008
WhatCounts, Inc., a leader in comprehensive e-communication programs, announced today the recent hire of deliverability expert Josie Walls. As the new Senior Email Deliverability Manager, Walls will focus her attention on enhancing processes at WhatCounts, thereby maximizing deliverability for all WhatCounts customers. Walls brings eight years of experience in Internet ...
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Friday, January 11th, 2008
Answer: Most Internet service providers have systems in place to scan incoming messages individually for viruses and spam. The messages are then checked against black lists and evaluated with other attributes. Reputation is a newer criterion that ISPs are using to evaluate mail. A sender’s reputation is determined when ISPs ...
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Tuesday, January 8th, 2008
Jeanniey Mullen at ClickZ posts an interesting series of questions as we move into 2008. Rather than making predictions about email marketing trends for the coming months, she asks three simple questions - based on predictions in previous years that have come true.
Do you offer an e-mail opt-in form or ...
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