Archive for the ‘Analytics’ Category
Thursday, July 5th, 2007
Earlier I suggested several key analytics that you should consider when rolling out an email campaign. Now Azavar has a great resource on how to do the calculations, and what they all mean.
Posted in Analytics, Email | No Comments »
Monday, July 2nd, 2007
If you're familiar with SEO and SEM, and your web analytics package, then you are probably familiar with analyzing the results of your PPC campaigns. If you're just getting started, or need a refresher course, I highly suggest "Getting Setup to Measure Search Engine Marketing" by Gary Angel.
Here are ...
Posted in Analytics, SEM, SEO | No Comments »
Sunday, June 17th, 2007
Taking what he learned from newspaper database anayltics, Douglas Karr puts his database knowledge to use in examining list retention analysis for email marketing lists.
Retention Analysis on email subscribers is valuable for a number of reasons:
1. With low retention comes high junk/spam reporting. Monitoring your list retention will assist ...
Posted in Analytics, eMail Marketing | 1 Comment »
Friday, June 1st, 2007
David Raab from the Customer Experience Matrix blog has an interesting analysis of the various online marketing systems. His conclusion, which online vetrans will nod knowingly with, is that no one online product covers customer acquisition (i.e., traffic development), site development, and customer analysis and treatment.
Will this lead to mergers ...
Posted in Analytics, Marketing | No Comments »
Saturday, May 26th, 2007
If you're looking for a free review or resource guide, this electronic textbook from StatSoft may be just what you're looking for. It provides a search for terms and/or concepts, as well as a table of contents that allows you to browse through concepts that may sound familiar, but just ...
Posted in Analytics, Resources | No Comments »
Monday, May 21st, 2007
If you're not currently using a web analytics solution, or are looking to change to a new solution, NewsFactor Network has several useful tips for how to find the best analytic solution for your business.
Determine business goals and necessary metrics to meet those business goals.
Take advantage of free trials.
Find out ...
Posted in Analytics | No Comments »
Wednesday, May 16th, 2007
Using the Secure Computing's Domain Health Check, you can request a review of your site. The report you receive will provide information on the messaging on your website as well as any other associated blocks you request.
Check it out!
Posted in Analytics, Website Design | No Comments »
Friday, May 11th, 2007
I just found the Domain Popularity Tool from Link vendor. It allows you to see the top 2500 backlinks to your site, as well as their Google Pagerank.
Be patient, the tool may take a while to load.
Posted in Analytics, SEO | No Comments »
Sunday, May 6th, 2007
ComputerWorld recently wrote about how enterprises are leaning more on web analytics as the foundation of their online marketing campaigns.
Phil Kemelor, an analyst at CMS Watch, a consulting firm that evaluates content management technologies, said the company's survey found that many large companies are integrating Web analytics tools into ...
Posted in Analytics, Marketing | No Comments »