Archive for the ‘Analytics’ Category
Thursday, April 24th, 2008
In a recent post from Seth Godin, he points out 75% of traffic bounces from a site within 3 seconds. That's most of the traffic that is generated by digg, stumble upon, and even google.
Brag all you want about high traffic numbers, but quality traffic is much more important ...
Posted in Analytics | No Comments »
Thursday, April 10th, 2008
Google Analytics announced on Wednesday a new benchmarking service as part of its free web analytics program. From the announcement:
By providing data sharing options, we hope to provide you with transparency, control, and new services based on your preferences.
The service will allow you to benchmark your traffic performance among others ...
Posted in Analytics | No Comments »
Thursday, January 3rd, 2008
From ClickZ...
Talk of online audience measurement reached a crescendo in 2007. Publishers, advertisers and measurement firms grappled with significant shifts in how Web content is published and how users interact with it. Publishers pumped up the complaint volume about reporting discrepancies. And the Interactive Advertising Bureau (IAB) demanded the two ...
Posted in Analytics | No Comments »
Friday, December 14th, 2007
A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise, the charts presented at ClickZ.
Posted in Analytics, News | No Comments »
Wednesday, November 14th, 2007
Special bundle delivers three online marketing "payday opportunities" in 30 days
BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company, today announced "30 Days to Payday," an exclusive offer to help marketers transform their online marketing strategy and start experiencing results in just 30 days. Marketers who take advantage of a ...
Posted in Analytics, News | No Comments »
Friday, August 31st, 2007
Scott Brinker from No More Landing Pages! has created an interesting visual model for how different online marketing components, analytics programs and CRM systems work together to create an integrated system. The 6 components are:
Advertising/SEM Management
Email Marketing Management
Landing Experience Management
Web Site Management
Customer Relationship Management (CRM)
Web Analytics
While Scott's model is ...
Posted in Analytics | No Comments »
Monday, August 27th, 2007
Google Analytics is one of the best web analytics products available - especially for its $0 price tag. Inbox Marketer gives you ideas for how you can leverage the system to help optimize your email marketing campaigns as well. Read more.
Posted in Analytics, eMail Marketing | No Comments »
Thursday, August 23rd, 2007
WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the "Move to ML2" program(a) for current HBX Analytics customers who may be uncertain about future support for their existing investment. Under the program, WebTrends is offering current HBX Analytics customers up to a 100% license ...
Posted in Analytics, News | No Comments »
Friday, July 20th, 2007
The IAB (Interactive Advertising Bureau) has long been driving standards for traditional web advertising. They're also moving into the sticky world of eMail marketing, providing consistency in measurement definitions. The move to create universal, unbiased standards of measurement for email metrics allows the community to communicate using a single language. ...
Posted in Analytics, Email | No Comments »
Monday, July 16th, 2007
eROI took a look at Q1 email statistics to identify trends and opportunities in both day of the week as well as time of the day statistics.
In prior studies we saw above average open and click rates on the weekend, however, recently weekends are not performing as they are in ...
Posted in Analytics, Email | No Comments »