Archive for the ‘Advertising’ Category
Thursday, May 15th, 2008
According to eMarketer estimates, political campaigns are spending $50 million online this year.
The article indicates that this is less than 2% of the overall marketing budget in a highly contested election year. Television advertising still claims the highest percentage of budgets because of its ability to deliver a message ...
Posted in Advertising | No Comments »
Wednesday, April 30th, 2008
The Internet Advertising Bureau (IAB) is set to publish new guidelines for online video ads on Monday May 5th. The group has been taking suggestions and input from industry members on proposed guidelines for a month.
The guidelines do not prevent new online video ad formats from developing in the future, ...
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Thursday, December 13th, 2007
MCLEAN, Va.--(BUSINESS WIRE)--Clearspring Technologies Inc., the market leader in widget syndication and tracking, today announced the launch of the Widget Ad Network. Clearspring’s Widget Ad Network provides media publishers an easy and scalable solution for monetizing digital content across social networking sites, start pages and blogs, by creating an ad ...
Posted in Advertising, Web 2.0 | No Comments »