eMedia Daily

VideoEgg Offers ‘Per Engagement’ Pricing

In a play for the deep pockets of brand advertisers, VideoEgg has introduced a new “per engagement” pricing model on its ad network.

Called AdFrames, the new offering allows marketers to pay for rollover ads on VideoEgg’s Eggnetwork branded ad network based on the number of user-initiated ad interactions that occur on partner sites, rather than the CPM-based approach that accounts for the bulk of online brand advertising now. VideoEgg specializes in ads that appear in video clips and Facebook applications.

VideoEgg is asking marketers to cough up 75 cents per engagement on the so-called “brand response network.” “Engagement” is generally defined as a user-initiated rollover action that results in a sustained ad expansion. Once expanded, an ad may contain a video, game, or other of rich content. It happens without taking an Internet user away from her preferred Web page, and marketers only pay when an individual completes an action.

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