eMedia Daily

Sculpting Google PageRank

Many people use Google PageRank as a key factor for how well their site is performing in Google. While its true that PageRank is the starting measurement for placement in Google, its important to pass that PageRank throughout your site. Stephan Spencer for MarketingProfs writes that appropriate use of the “rel=nofollow” tag can strengthen the links to your internal pages, thus increasing the page ranks to the pages that really need it.

The use of the “rel=nofollow” tag seems counter-intuitive at first. The goal is to use it when linking to pages on which you don’t care about their ranking; pages like “Contact Us” and “Privacy Policy” are examples of times that you would want to use the “rel=nofollow” tag. Another great way?

Imagine an e-commerce site with category pages that contain three links to every single product page—the product name as a text link, the product image thumbnail as an image link, and the words “View Product” as a text link. You could nofollow the image and “View Product” links and funnel more PageRank through the much more contextually relevant product name-based text links. Amazing, eh?

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