eMedia Daily

Political Ad Dollars Online

According to eMarketer estimates, political campaigns are spending $50 million online this year.

The article indicates that this is less than 2% of the overall marketing budget in a highly contested election year. Television advertising still claims the highest percentage of budgets because of its ability to deliver a message to a mass audience quickly. Many political ads today (as well as other types of television ads) push to drive traffic to websites.

Online marketing reaches a broad audience, but it lends itself best as a 1-to-1 communication model.