Online Video Ad Standardization
April 30, 2008 – 7:06 amThe Internet Advertising Bureau (IAB) is set to publish new guidelines for online video ads on Monday May 5th. The group has been taking suggestions and input from industry members on proposed guidelines for a month.
The guidelines do not prevent new online video ad formats from developing in the future, but they may cut down on proliferation of forms, which can frustrate consumers and make the business of selling ads more difficult.
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