How to Send an E-mail Newsletter Your Customers Will Love
February 18, 2008 – 6:43 pmThe Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read.
We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.
According to Forrester Research, eight out of 10 broadband users delete most commercial email without reading it, and six out of 10 say most email doesn’t offer them anything interesting. With email users’ time and inbox space increasingly at a premium, and patience wearing thin, how can marketers stay in customers’ good graces and ensure that their newsletters are continuously and eagerly anticipated?
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