eMedia Daily

Google Analytics Benchmarking

Google Analytics announced on Wednesday a new benchmarking service as part of its free web analytics program. From the announcement:

By providing data sharing options, we hope to provide you with transparency, control, and new services based on your preferences.

The service will allow you to benchmark your traffic performance among others in the industry who are using Google Analytics and decide to share their data.

For more details on sharing data with Google Analytics and how you can benchmark performance, visit FAQs for the Google Analytics Data Sharing Options.