Email Marketing: Are You Ready for 2008?
January 8, 2008 – 8:06 amJeanniey Mullen at ClickZ posts an interesting series of questions as we move into 2008. Rather than making predictions about email marketing trends for the coming months, she asks three simple questions - based on predictions in previous years that have come true.
- Do you offer an e-mail opt-in form or link on every Web page?
- Do you have a welcome e-mail with content driven by the marketing group?
- Do you use response reporting data to help define future e-mail strategies?
After you’ve answered these questions, head over to ClickZ to see what your answers should be, and why.