eMedia Daily

Convincing Management for a Website Overhaul

Overhauling a website can work wonders for a business. However, convincing upper management that a fix is worth the investment might take some persuasion.

Here’s the strategy one marketer used to convince higher-ups to fund a full overhaul. The changes resulted in a 482% lift in SEO traffic, website conversions are up 43% and their cart abandonment rate dropped 20%.

Read full article from Marketing Sherpa

My Highlights:
Step 1: Conduct a 3rd party site diagnostic.
Step 2: Identify quick fixes with big benefits.
Step 3: Monitor Results