A Tip For Press Release Writers - Include a Link
February 18, 2008 – 6:41 pmI rely upon Google Alerts to help me keep an eye on a few key phrases (as well as my favorite bands, and news items). So when I saw the headline “SEO For Wordpress Blogs - A Free White Paper from Blizzard …” appear in my Search Engine Optimization alert, I bit.
I went over to read the press release that was posted on 24-7 Press Release.
I got excited about the whitepaper. I wanted it.
But alas, there was no link. So I have no whitepaper. Just a tip for public relations professions trying to reach an online audience. The link is king. We don’t want to search for your company, and then dig around your website trying to find the link. Even if its not hyperlinked, make sure that you include your company URL in the “About Us” section of your press release.
(You can read the press release from 24-7 here.