Widgets: The Next Generation
September 6, 2007 – 8:31 pmWidgets, the online programs that users can download to bring extra content to their desktop, are being used by marketers in new ways. Some companies see widgets as a needed replacement for online banner ads because they offer marketers a chance to blend consumer utility with branded messages.
And because widgets can be downloaded as applications on social networking sites like Facebook, the marketer gets the added bang of being able to spread its message virally.