eMedia Daily

WebTrends Invites HBX Analytics Customers to Move to WebTrends Marketing Lab 2

WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the “Move to ML2″ program(a) for current HBX Analytics customers who may be uncertain about future support for their existing investment. Under the program, WebTrends is offering current HBX Analytics customers up to a 100% license credit to switch from HBX Analytics to the newly announced WebTrends Marketing Lab(TM) 2 solution suite (ML2). “Move to ML2″ offers existing HBX Analytics customers an enterprise-class solution that provides the intelligence to deliver unique marketing to unique individuals. The program includes a discovery workshop that details the process and benefits of moving to ML2.

“When we started LegalZoom, we never imagined the day that we’d be large enough to launch a major national television campaign,” said Eddie Hartman, chief of strategy and co-founder, LegalZoom. “Fortunately, we switched to WebTrends Marketing Lab just in time. Integrating WebTrends throughout our entire site has given us insight into our customers’ specific behavioral patterns that we couldn’t get from other companies. The reliability and speed of their systems is head and shoulders above everyone else we’d tried. With the price of advertising rising every day, it’s an investment that has already paid off considerably.”

WebTrends Marketing Lab 2 is an integrated suite of business solutions that optimizes site performance, builds customer engagement and drives more effective and targeted marketing. Available through on-demand hosted and software options, WebTrends Marketing Lab 2 delivers enterprise-class solutions that can be tailored to the needs of an individual site or line of business with industry-leading reporting, automatic optimization, and marketing intelligence that can grow as customer requirements demand. These solutions include:

• WebTrends Score(TM), the industry’s only solution with a patented methodology for evaluating visitors’ online behavior by quantifiably measuring the level of engagement or interest they have in content, products and services.
• WebTrends Visitor Intelligence(TM), a full-featured, multi-dimensional (OLAP) reporting and analysis solution providing deep insight into the person behind the visitor to drive micro-targeted marketing and online experiences that increase engagement and build loyalty.
• WebTrends Dynamic Search(TM), the breakthrough search marketing solution that leverages True Optimization(TM) to automatically monitor, measure, and tune the variables impacting the success of paid search advertising.
• WebTrends Analytics(TM), the award-winning analytics solution with powerful collaboration tools and performance dashboards that deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives.

“LegalZoom joins other customers adopting WebTrends Marketing Lab 2, including leading financial services, retailers, and media companies seeking to take advantage of the solution suite that provides marketers with the insight to optimize online marketing and increase consumer engagement,” said Greg Drew, CEO and president, WebTrends. “These customers provide testament to the depth and performance of the ML2 solutions suite and our ability to offer a secure future in delivering business value across their organizations.”

Customers can take advantage of the “Move to ML2″ program by calling WebTrends directly at 1-877-932-8736 or by visiting www.webtrends.com/MoveToML2.

(a)Terms, conditions and restrictions apply to qualified customers. WebTrends reserves the right to change this offer at any time. Offer may not be available in all markets. All trademarks are property of their respective owners.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.