eMedia Daily

Web Video Marketing 101

The folks over at TubeMogul have written an interesting report on why online video should be part of the marketing mix of 2008.

TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. Because of this service, they’re in a unique position to truly evaluate the value proposition of video in the marketing mix. They’ve even devised a formula to use when creating video for sharing sites:

“Secret Formula” - .50C + .15M + .20T + .15P = Success

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

For more great insight from TubeMogul, read the rest of the report…