Top Five Do’s and Don’ts of Opt-In List Building
November 29, 2007 – 1:00 pmMost marketers are by now familiar with the benefits of Opt-In lists as part of their arsenal. Thanks to MarketingProfs.com, we have a friendly reminder of 5 do’s and don’ts of building that list.
The 5 Do’s:
1. Know how to reach your target audience
2. Make it easy for people to join
3. Know where to go for “seconds”
4. Create viral opt-in lists: Content is king, knowledge is power
5. Create compelling messaging
… and the Don’ts:
1. Offer great prizes for signups
2. Deluge your participants with too many emails
3. Be everything to everyone
4. Spend too much money acquiring names
5. Live in a vacuum
Read all the details from MarketingProfs