eMedia Daily

Tips on Effective eMail Marketing

Whether you’ve been using marketing as part of your online marketing strategy for 2 weeks or 2 years, it never hurts to review a few basic tips. These reminders are from Email Marketing Tips

• Get personal
• Write a meaningful subject line and intro
• Copy – a few rules that you should follow:

  * Be concise – reading lengthy copy on the screen is hard on the eyes and your prospective clients’ patience
  * Use short sentences, paragraphs and bullets points to ease reading
  * Use the correct spelling and punctuation
  * Avoid the over use of capitals
  * Avoid jargon

• Be sure to proof the copy
• Test your e-mail before you send it
• Be prepared to handle inquires
• Answer all replies with 24 hours

A few other tips we would add:

• Review key metrics: Open rates, click-thru rates, and conversion rates, when appropriate
• Test! Sure, its is important to test your message for errors, but test different types of messaging (HTML versus text, use of images, time of day, day of mailing). A/B list splits provide valuable insight into what is going to resonate with your audience.
• Plan ahead. Email is often seen as a quick and easy way to generate a quick boost in sales or registrations, but using a well thought out email schedule can increase your effectiveness as your readers become accustomed to receiving your messages, and look forward to reading them.