eMedia Daily

The Top 5 Best (and Top 5 Worst) Things About Landing Pages

If you’re spending advertising budget online, then you should be familiar with creating, using and optimizing landing pages to correspond with your campaigns. Here are the top 5 Best (and worst) things about landing pages, from MarketingProfs.com,
The 5 Best

1. Landing pages are quick and cheap.
2. Landing pages can be “matched” with advertisements.
3. Landing pages can be tested and optimized.
4. Landing pages are easy to manage.
5. Landing pages are friendly for respondents.

And the 5 Worst…

1. Sagging Page Syndrome (SPS), also known as “the kitchen sink.”
2. Rushing for the close.
3. No segmentation—clicks are treated as a commodity.
4. Optimizing the deck chairs on the Titanic.
5. Giving bad brand.

To read more details about the best and the worst, visit MarketingProf.com (registration required).