eMedia Daily

The Skirt Analogy - Great Web 2.0 Copy

Bryan Eisenberg has an interesting principle for how to write great marketing copy for the Web 2.0 world… the Lady’s Skirt Principle:
“Copy needs to be long enough to cover the essentials and short enough to be interesting. AdWords, Twitter, text messaging - the skirt keeps getting shorter and shorter.”

While this is true in both fashion and in copywriting, marketers must ask themselves “How short is too short?” Your marketing copy needs to met three basic principles:
1 - Be relevant
2 - Be credible
3 - Be short - but not so short as to miss the first 2 principles.

Marketing copy is rarely the time to use the acronyms that permeate IM or text messaging. In the end, the copy must speak to your audience, and motivate them. How many times does something like “Gr8t offer!” motivate you?

Read more about the Lady’s Skirt Principle and Short Marketing copy at ClickZ.