The Official 2008 Web 2.0 Buzzword Forecast
December 12, 2007 – 5:38 pmFrom ClickZ…
New currents beget new buzzwords. In 2008, the “conversation” will certainly march on, but I’ll put myself out on a limb and predict we’ll see more than a little correction and a reality check on our sometimes overly romantic exuberance over Web 2.0.
Realistically, getting it right with consumers in the age of consumer control is no cakewalk. Facebook (of all sites) is learning this the hard way with the Beacon backlash, and Unilever Dove’s campaign is experiencing it via elevated transparency around the perceived discontinuity between Onslaught-centered self-esteem messaging for women and edgy Axe-brand messaging targeted at men.
Some of my favorites:
Wombagging
Friendiligence
Social Meditation
Facelifting
Get the definitions and even more buzwords for 2008 from ClickZ