The Man Responsible for NY Times Going Free…for Search
September 21, 2007 – 8:02 pmIn April 2006, I theorized that the columnists at the NY Times would push the Times drop the paid version because Select was hurting both the influence and secondary sales of columnist’s book sales and speaking rates. While I’m still attached to the frustration the columnists must have felt, I believe someone else ended up being most responsible for the NY Times switching to a free format.
The changed didn’t end up being driven by ego driven exposure but search. Search, as in the free traffic Google sends sites.
