The Importance of a Domain Name
July 5, 2007 – 7:00 amI’d like for you to do the online world a favor: Take a second and think about the domain name for your company. Is it something that is easy to remember - that a reader can type into the address field and get to your website?
This morning I was heading to BtoB Magazine to catch up on the latest articles - just to see what was new in the world. I remembered that their website wasn’t just www.btob.com (which is a site called “bizcities” that sells domain names). I tried btobmag.com - again, not it. Another page parked to sell domain names. btobmagazine.com? Still not it - but at least this time it was “Business to Business Magazine - What Atlanta’s Decision Makers Read.”
Giving up, I turned to my trusty search box. BtoB Magazine’s website is BtoBonline.com. Given the size of the publication, and its popularity among business leaders (nearly everyone in my office gets their own copy - not to mention the pass-along readership), I would think that they would make having a strong online presence a priority. They send out well-written email newsletters, provide insightful industry news, and are valuable in general for benchmarking in the BtoB world. I would expect that they would have made an attempt to purchase the additional domain names that could then point to one website in order to help readers find them quickly and easily.
Does your domain name quickly and easily reflect your company? If you’re known by an acronym, do you have both the acronym and the full company name for your company?
A little extra thought and a few extra dollars can help take your traffic from being dependent upon search engines, to someplace that readers can easily go.