Subject Lines to Avoid
October 29, 2007 – 9:27 amIt can be difficult to write subject lines that will grab people’s attention and get them to open your email, but just as important as what to write is what NOT to write. Some subject lines just beg to be deleted and might even warrant an unsubscribe, something you definitely want to avoid. Here are five commonly used subject lines that make readers hit the red X.
Sorry, I sent you the wrong link. Maybe you made a mistake and sent out the wrong or a broken link in your email. Apologizing for it in your subject line is not a good idea, though you can certainly do so within the actual email. A subject line like this will undermine your reputation, particularly if you use it more than once. Double check your links before sending out an email and avoid this problem.
