eMedia Daily

Site Maps - Design and Access

Site maps are commonly used in search engine optimization programs to help site spiders see all of the pages of the site. Site maps can, and should, be designed to help people navigate your site. According to “The Right way To Think About Site Maps” from SearchEngineLand:

An effective site map does not only provide access information. It should also provide a strong information scent and help put that information into context. Keywords and keyword phrases are certainly part of that equation.

Shari goes on to detail what makes a good site map (versus a site index) - and how they can increase the friendliness of your site for both readers and spiders alike.