Should You Hire A Search Engine Consultant?
May 8, 2007 – 8:47 pmIts easy to tell when eMedia has reached the mainstream… when Forbes is asking the question “Should You Hire A Search Engine Consultant?” The focus is on SEO for small businesses - rarely an easy task, despite the hundreds of SEO blogs, newsletters, and articles that you can find with the simple use of… a Search Engine.
While there are many useful tips in the article, here’s the most important one - when interviewing any type of consultant, no matter what size your business:
To be effective, consultants should want to know everything about your business–and that means asking a lot of questions. Says Hotchkiss: “If you are talking to a vendor and if you are spending more time listening than talking, that’s a red flag.”