Online Marketing Systems Are Still Very Fragmented

June 1, 2007 – 3:31 pm

David Raab from the Customer Experience Matrix blog has an interesting analysis of the various online marketing systems. His conclusion, which online vetrans will nod knowingly with, is that no one online product covers customer acquisition (i.e., traffic development), site development, and customer analysis and treatment.

Will this lead to mergers and aquisitions among these types of companies?